Their passion is creating toys and games that inspire creative thinking while providing opportunities for children and adults to learn and play together. Since 2004, SmartLab Toys’ STEAM products have earned more than 50 of the toy industry’s most prestigious awards, including multiple Oppenheim Platinum awards and the Good Housekeeping Best Toy awards.

Zoe and Roland, a wife and husband duo, parents of toddler boy Nathan, and the creators of Kidamento.

Memories fade, but thanks to the technology of digital pictures and videos, these captured moments can last forever. It is with this thought that they combined the words kid and memento, a way to remember a memory, to create Kidamento, the name of their brand.

At U.S. Toy they've been inspiring
FUN since 1953. From day one, their mission has been to provide affordable and safe products that help you learn, create, play and celebrate with the ones you love. For the last three generations they've aspired
to turn our passion for family into a store where you can explore your creativity, imagination and create lasting memories.